Oh.

From 2008-2010 the project Oh. ran at the site www.oh.ungtblod.com. On the site people from all over the world shared mistakes in order to set them free and stop worrying about them.

The idea sprung from a school project in Subcultural Strategies at Malmö Högskola and I developed the idea after the course ended. More and more of our world, working, studying and interacting, relies on the free sharing of thoughts, work and ideas. This development should be nurtured since all innovation relies on the same. Therefore it is essential that mistakes are accepted! We have to get better at making mistakes! Not worrying about the reception of new ideas and letting go of mistakes made.

Oh. helped people let go of specific mistakes by sharing them with the world and let the rest of the world get used to mistakes.
Through the two years stint the blog developed in a direction other than the intended.

First of all the role of the blog, of Oh., could be interpreted as a confession-stand where mistakes were shared in hope of absolution. This meant that the general view of mistakes as a problem could not change.

Second of all the mistakes shared took on a similar theme of love and relationship related mistakes. The topic is in it self not a problem for the project, but the lack of diversity was a self-reinforcing phenomenon that meant more and more mistakes dealt with the same topic.

At the same time the original idea was to share more everyday-related and smaller mistakes as well as the life changing one, but it was a logical reaction for a reader to send in his or her biggest mistake when contributing to Oh. and this meant almost only bigger mistakes were shared.

All of the mistakes can still be seen at Oh.